Words that Zing

A very good article on how websites can actually affect people decisions. Maybe we can improve some of the words in The Emmaus website so that people will make more decisions to drop by our prayer meetings :)

http://www.alistapart.com/articles/words-that-zing/

A paragraph from the article:

Use words that frame the option to act. Framing is a psychological and rhetorical heuristic of how people respond to information. Simply put, people react differently to the same choice stated differently. When a best choice exists, framing can make it clear. Framing also overcomes the weaknesses of human judgment.

Please do not hesitate to speak out your ideas on how to improve The Emmaus website in this aspect. God bless!